Translate Page

HOME     //     OUR RESULTS     //     LESS GUESS Blog

Bangla

IYCF-plus-handwashing-TV-spot-extended-300x182

Video: TV spot, extended version

October 14, 2015

This appealing TV spot for Bangladesh promotes proper handwashing related to child feeding. As you watch it, ask yourself, how do the words and images […]

Toolkit-What-drives-behavior-TIPS-post-assessment

TIPs research instruments – Quantitative post-assessment HH questionnaire

October 14, 2015

A&T Bangladesh adapted TIPs (trials of improved practices) methodologies to learn more about handwashing behaviors and the drivers of those behaviors. The trials focused on […]

Toolkit-What-drives-behavior-TIPS-pre-assessment

TIPs research instruments – Quantitative pre-assessment HH questionnaire

October 14, 2015

A&T Bangladesh adapted TIPs (trials of improved practices) methodologies to learn more about handwashing behaviors and the drivers of those behaviors. The trials focused on […]

cs-whatdrivesbehavior-video2-300x169

Video: Choosing key factors

October 14, 2015

See how trials of improved practices (TIPs) and household observations led us to identify 3 key factors that are “drivers” of handwashing for mothers with young children. 

Toolkit-What-drives-behavior-Summary

Alive & Thrive handwashing and complementary feeding initiative

October 14, 2015

Read a summary of the steps we took to design the campaign.

cs-whatdrivesbehavior-video-th-300x168

Video: Choosing the behavior: handwashing

October 14, 2015

We show you the three steps we used to determine the priority behaviors we would promote to cut down infections as children are introduced to solid foods. 

Improving a TV spot by pretesting a script

“Before” and “after” scripts

October 9, 2015

This 1-page handout shows the two scripts side-by-side: the one we took out for pretesting and the final, improved script. Note that the final has […]

Stilomatic video

Video: Watch full “stilomatic” (01:11)

October 9, 2015

A “stilomatic” has the feel of a real TV spot without the expense of full production. We pretested this stilomatic to improve our TV spot.

Pretesting materials discussion guide

Pretest instrument

October 9, 2015

This sample of a pretest instrument provides ideas for how to organize your own pretest. Feel free to borrow our outline and questions.

Page 1 of 512345