As one expert notes, “People talking to people is still how the world’s standards change.” Approximately one-half of Alive & Thrive’s in-country implementation costs support interpersonal communication and community mobilization activities.
Interpersonal communication involves face-to-face conversations and activities between frontline workers and mothers or family members. Workers can personalize messages, introduce priority feeding practices at just the right time, demonstrate skills, and provide encouragement during home visits, support group meetings, and sessions at health centers.
Community mobilization includes one-on-one or group meetings to elicit support for feeding practices and for frontline workers’ activities. It aims to orient, train, and get the commitment of community leaders to take action in support of mothers, families, and frontline workers. Community mobilization can help create new social norms and bring about lasting behavior change.
Alive & Thrive’s process is built on principles of behavioral science, systems approaches, and social marketing.
In three large countries, Alive & Thrive demonstrated that face-to-face activities were scalable, reaching millions of mothers and community members. Alive & Thrive data show that: