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Case studies

Are you a trainer or technical assistance (TA) provider who wants to share skills and methods for behavior change strategy? Alive & Thrive’s case studies for behavior change offer field examples that illustrate the principles of behavioral science and social marketing. Use the short how-to videos and samples of communication strategies, scripts for TV spots, materials, and adaptable research instruments.


Case Study #1

Research to action: Designing communication on child feeding in Bangladesh

This case study shows the process for developing a national communications strategy in Bangladesh. With videos and handouts, it highlights the steps for strategic planning, […]

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Dads can do that!

Case Study #2

Dads can do that!: Strategies to involve fathers in child feeding

This case study shows how program planners can use data to design smart interventions that engage fathers in feeding their children. It includes an introductory […]

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What drives behavior?

Case Study #3

What drives behavior?: Key factors for handwashing in Bangladesh

Designed for practitioners, trainers, and students of behavior change or social marketing, this case study shows how to take the guesswork out of two critical […]

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Alive & Thrive
Generation 2


Spring 2018


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