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Research to action

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Designing communication on child feeding in Bangladesh

This case study shows the process for developing a national communications strategy in Bangladesh. With videos and handouts, it highlights the steps for strategic planning, concept testing, and pretesting.

1

Building a strategy

Learn how research informed decisions for the communication strategy. See how TIPs research helped select behaviors to promote.

Video

how-to-build-a-strategy

Video: Building a strategy

Handouts

Samples

2

Concept testing

See how adding a concept test phase helped choose storylines people would find irresistible – and deliver the messages that matter.

Video

Concept testing video

Video: Concept testing

Handouts

3

Pretesting     

Learn our methods for pretesting TV spots to be sure audience members find them appealing and understand the messages.

Video

Pretesting video

Video: Pretesting

Handouts

Samples