Describes Alive & Thrive’s use of advocacy and policy dialogue to educate and motivate policymakers and program managers; the distinctive features of the approach; and the results and lessons in 3 countries.
Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.
Journal supplement: Designing large-scale programs to improve infant and young child feeding in Asia and Africa: Methods and lessons of Alive & Thrive
Sets forth the evidence-based approach for program design to achieve scale and impact. Articles on advocacy, systems strengthening to support mothers, tailoring communication strategies, monitoring and evaluation, and lessons.
Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.
Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.
Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.
Are you a trainer or technical assistance (TA) provider who wants to share skills and methods for behavior change strategy? Alive & Thrive’s case study kits offer field examples that illustrate the principles of behavioral science and social marketing. Use the short how-to videos and samples of communication strategies, scripts for TV spots, materials, and adaptable research instruments.
Use this kit to review steps and criteria for homing in on the specific behavior to promote. See how research with target audience members takes the guesswork out of identifying the key factors that drive the behavior.
Designed for trainers, technical assistance providers, and students of behavior change or social marketing, Alive & Thrive’s third case study kit offers guidance in how to go about making two critical decisions:
We show you the three steps we used to determine the priority behaviors we would promote to
cut down infections as children are introduced to solid foods.
See how trials of improved practices (TIPs) and household observations led us to identify 3 key factors that are “drivers” of handwashing for mothers with young children.
Use our case study kit to teach or learn about methods for behavior change. View A&T’s final TV spot on handwashing + child feeding. Read formative research findings.
Use our examples to bring to life the principles and processes you are teaching.
Video 1 shows the steps to determine the behavior you will promote:
Video 2 shows how we used data to choose the key factors that drive this behavior for this audience. Three main drivers emerged:
(We tested another possible driver – “disgust” of unwashed hands. But our study showed that did NOT drive the behavior for this audience.)
Video 3 is our final TV spot – and it crystalizes the campaign strategy:
Our lesson? No need to leave it to chance: research and testing help identify the most powerful drivers of behavior.
This case study kit explores how program planners can use data to design smart interventions that shape a father’s role in child health. The kit includes an introductory video, a literature review, and materials used in two countries.
We put at your fingertips a collection of activities and materials from 2 programs that reach fathers. Tailor them for your own setting.
Describes approach piloted by several organizations in Ethiopia to raise awareness and seek family and community commitment to promote and adopt recommended feeding practices.