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Features highlights from Alive & Thrive’s dissemination event in Viet Nam.

Offes practitioners, researchers, and donors who work on nutrition this innovation brief as an introduction to the ways that mHealth may improve nutrition programs.

Nguyen TT, Nguyen PH, Hajeebhoy N, Frongillo E. Gaps between breastfeeding awareness and practices in Vietnamese mothers result from inadequate support in health facilities and social norms. Journal of Nutrition. First published September 3, 2014, doi: 10.3945/​jn.114.198226 Published in print. November 1, 2014 jn.114.198226 http://jn.nutrition.org/content/early/2014/09/03/jn.114.198226.short

Summarizes Alive & Thrive’s experience in engaging the private sector to increase supply, demand, and use of fortified complementary foods and products.

Provides information and practical guidance for institutions, companies, and other organizations interested in implementing policies and interventions to support lactation in the workplace.

Nguyen TT, Alayón S, Do TT, Ngan T, Hajeebhoy N. Integrating a project monitoring system into a public health network: Experiences from Alive & Thrive Vietnam. Global Public Health on Health Systems Research in Vietnam. November 2014. DOI: 10.1080/17441692.2014.980836. http://dx.doi.org/10.1080/17441692.2014.980836

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results

Describes how face-to-face communication achieved scale and quality in Bangladesh by setting targets, focusing on priority behaviors and powerful behavioral determinants, and assessing and awarding performance of frontline workers.

Describes Alive & Thrive’s use of advocacy and policy dialogue to educate and motivate policymakers and program managers; the distinctive features of the approach; and the results and lessons in 3 countries.