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Jody Harris, Phuong H. Nguyen, Quyen To, Edward A. Frongillo, and Purnima Menon. Progress in improving provincial plans for nutrition through targeted technical assistance and local advocacy in VietnamHealth Policy and Planning.

In Southeast Asia, A&T shares its programmatic framework with other countries through the SUN Movement support system. Since 2014, A&T has been providing technical support to SUN Movement countries in Southeast Asia to enhance local capacity to deliver social and behavior change programs at scale. Learn more about the support we offer to SUN countries.


Phuong Hong Nguyen, Derek Headey, Edward A Frongillo, Lan Mai Tran, Rahul Rawat, Marie T Ruel, and Purnima Menon. Changes in Underlying Determinants Explain Rapid Increases in Child Linear Growth in Alive & Thrive Study Areas between 2010 and 2014 in Bangladesh and VietnamJournal of Nutrition. January 25, 2017.

Rahul Rawat, Phuong Hong Nguyen4, Lan Mai Tran, Nemat Hajeebhoy, Huan Van Nguyen, Jean Baker, Edward A Frongillo, Marie T Ruel, and Purnima Menon. Social franchising and a nationwide mass media campaign increased the prevalence of adequate complementary feeding in Vietnam: a cluster-randomized program evaluation. Journal of Nutrition. February 8, 2017.

This booklet (in English and Vietnamese) was used to encourage the inclusion of nutrition examination, counseling, and treatment for children into Viet Nam’s Health Insurance Scheme. The booklet provides background on undernutrition in Viet Nam, as well as why and how the cost of treatment for undernutrition should be covered by health insurance. These booklets were distributed to policy makers and participants as relevant.

Alive & Thrive conducted formative research to better understand the nutrition practices in Bihar. We learned that mothers are willing and able to eat more meals and more locally available food groups during pregnancy. Read our formative research brief to learn about other findings.

Alive & Thrive conducted formative research to better understand the nutrition practices in Uttar Pradesh. We found that mothers can and will improve behaviors related to infant and young children nutrition when provided with social support and timely counseling. Read our formative research brief to learn about other findings.

Edward A Frongillo4, Phuong H Nguyen, Kuntal K Saha, Tina Sanghvi, Kaosar Afsana, Raisul Haque, Jean Baker, Marie T Ruel, Rahul Rawat, and Purnima Menon. Large-Scale Behavior-Change Initiative for Infant and Young Child Feeding Advanced Language and Motor Development in a Cluster-Randomized Program Evaluation in BangladeshJournal of Nutrition. December 28, 2016.

Tuan T. Nguyen, Silvia Alayón, Ann Jimerson, Danielle Naugle, Phuong H. Nguyen, Nemat Hajeebhoy,, Jean Baker, , Carol Baume, and Edward A. Frongillo. The Association of a Large-Scale Television Campaign With Exclusive Breastfeeding Prevalence in Vietnam. American Journal of Public Health. February 2017.


Strategic and well-coordinated advocacy is essential to improve nutrition at scale. Recent efforts in countries throughout Southeast Asia have generated regional momentum and resulted in stronger nutrition policies and programs. This advocacy guide shares the approach and lessons learned from these efforts, and practical tools referenced throughout the guide are provided below.

Planning your advocacy strategy

Establishing Partnerships

Developing the Evidence Base

Messages and Materials

Building Consensus