Translate Page

HOME     //     OUR RESULTS     //     LESS GUESS Blog

Tool: Strategic design of mass media to promote breastfeeding

November 28, 2014

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Resource Attachments:
http://aliveandthrive.org/wp-content/uploads/2014/11/eMag-VN-Mass_Media-FINAL-Update-Feb-2015.pdf (pdf)

Country:

Language:

Type:

Program Component: ,

Topic: