Alive & Thrive’s programs were intensive, reaching mothers frequently with support and messages delivered through a number of channels. Results show that the more ways that mothers were exposed to child feeding messages, the more likely they were to adopt changes in feeding practices.
For example, in Ethiopia the more ways we reached mothers with messages about the importance of feeding children protein-rich animal source foods—through home visits, village gatherings, radio spots, and other activities—the more likely they were to feed an egg to their young children. Feeding a child an egg every day is a priority recommended behavior, and one that even poor Ethiopian mothers found feasible. See the difference below.
The greater number of activities that reach a mother, the more likely she is to adopt the behavior
Half of mothers who reported exposure to five or more A&T program activities fed their child an egg, compared with 16 percent of those exposed to only one activity.