Background for the Scope of Work
A key component of MIYCN is the promotion of breastfeeding and supportive strategies. Breastfeeding practices are influenced by a variety of factors, including the production of manufactured breastmilk substitutes which can negatively affect breastfeeding practices. To regulate the marketing of breastmilk substitutes in Bangladesh, the Bangladesh Parliament adopted revised national regulations on the marketing of breastmilk substitutes in 2013 (“The Breast-milk Substitutes, Infant Foods, Commercially Manufactured Complementary Foods and the Accessories Thereof (Regulation of Marketing) Act, 2013”).
To track compliance to national measures on marketing of breastmilk substitutes in Bangladesh, A&T aims to complete a media scanning exercise. The exercise will involve completing a scan of all mass media channels (print, radio, TV, digital, social media, etc.) to capture the marketing and promotion of both breastfeeding and products which are under the scope of the national code (infant, follow-up or follow-on, growing-up formulas, bottles and teats).
Additionally, A&T would like to better understand the media habits of influential persons who can be champions for MIYCN topics, including, but not limited to Parliamentarians, Deputy Commissioners, Civil Surgeons, and frontline workers. This exercise will help identify channels of communication and points of engagement with identified influential persons. This may include but is not limited to where they obtain information on MIYCN topics, and media habits for TV, radio, mobile phone, internet, newspapers, and magazines.
To conduct the media scan as described above and understand the media habits of influential persons, we are seeking an independent media agency to complete the scanning services and provide reports on a monthly basis for a period of three months following IRB approval between April and June 2018; and collect data on influential persons’ media habits.
Scope of work
In Bangladesh, the media agency will be responsible for the following tasks:
Proposal Instructions and Deadline
Responses to this RFP should be submitted by email to the A&T project to the attention of firstname.lastname@example.org and email@example.com no later than January 22, 2018 at 5 p.m. (Dhaka time). Offers received after this date and time will not be accepted for consideration. FHI will acknowledge receipt of your proposal by email. Proposals must be submitted in electronic format.
Any questions or requests for clarification need to be submitted in writing to the same email addresses by January 12, 2018 at 5 p.m. (Dhaka time). Answers will be shared with all firms. No telephone inquiries will be answered.
Anticipated Contractual Mechanism
A&T anticipates issuing a fixed-price purchase order to the offeror(s) whose proposal scores the highest and is most advantageous with cost and other factors considered. A fixed price contract calls for one firm price, not subject to any adjustment based on the contractor’s cost experience in performance of the contract. This fixed-price is established at the outset, when the contract is negotiated and signed.