Translate Page

HOME     //     OUR RESULTS     //     LESS GUESS Blog

RFP: Media Scan and Survey of Media Habits

Issued on:        December 29, 2017
Title:     Media Scan on Breast-milk Substitute Products in Bangladesh and Survey of Media Habits
Proposal Deadline:      January 22, 2018
Anticipated Period of Performance:       February 1, 2018 – July 31, 2018

 

 

 

Background for the Scope of Work
A key component of MIYCN is the promotion of breastfeeding and supportive strategies. Breastfeeding practices are influenced by a variety of factors, including the production of manufactured breastmilk substitutes which can negatively affect breastfeeding practices. To regulate the marketing of breastmilk substitutes in Bangladesh, the Bangladesh Parliament adopted revised national regulations on the marketing of breastmilk substitutes in 2013 (“The Breast-milk Substitutes, Infant Foods, Commercially Manufactured Complementary Foods and the Accessories Thereof (Regulation of Marketing) Act, 2013”).

To track compliance to national measures on marketing of breastmilk substitutes in Bangladesh, A&T aims to complete a media scanning exercise. The exercise will involve completing a scan of all mass media channels (print, radio, TV, digital, social media, etc.) to capture the marketing and promotion of both breastfeeding and products which are under the scope of the national code (infant, follow-up or follow-on, growing-up formulas, bottles and teats).

Additionally, A&T would like to better understand the media habits of influential persons who can be champions for MIYCN topics, including, but not limited to Parliamentarians, Deputy Commissioners, Civil Surgeons, and frontline workers. This exercise will help identify channels of communication and points of engagement with identified influential persons. This may include but is not limited to where they obtain information on MIYCN topics, and media habits for TV, radio, mobile phone, internet, newspapers, and magazines.

To conduct the media scan as described above and understand the media habits of influential persons, we are seeking an independent media agency to complete the scanning services and provide reports on a monthly basis for a period of three months following IRB approval between April and June 2018; and collect data on influential persons’ media habits.

 

Scope of work
In Bangladesh, the media agency will be responsible for the following tasks:

Media Scans

  • Compile a slide deck of key media channels used to market infant formula and milks.
  • Provide counsel on:
    • Mainstream (national and local) newspapers, television and radio channels, websites and social media channels to be audited.
    • Opportunities and limitations to tracking advertising violations across the different channels.
  • Monitor and report the advertisements of breastfeeding and for products under the scope of the national code, including but not limited to infant, follow-up & growing up formula, bottles and teats on the suggested print, television, radio and digital channels.
  • Provide the press clippings of the advertisements of breastfeeding and for products under the scope of the national code, including but not limited to infant, follow-up & growing up formula, bottles and teats on the suggested television, radio and digital channels.
  • Provide analysis of violations of the national BMS Act that were observed, including analysis of violations by type and channel.
  • Provide monthly summaries of the above.
  • Tracking period: 3 months following IRB approval, from April to June 2018. The final tracking period will be determined when the contract is finalized.

 

Media Habits

  • Provide counsel on best and most efficient way to obtain information on influential persons’ media habits, e.g. surveys, interviews, etc.
  • Collect data from influential persons to understand their media habits.
  • Prepare PowerPoint slide deck with key findings from the interviews.
  • Prepare report with on findings from the interviews.

 

 

Proposal Instructions and Deadline
Responses to this RFP should be submitted by email to the A&T project to the attention of smabdullah@fhi360.org  and zmahmud@fhi360.org  no later than January 22, 2018 at 5 p.m. (Dhaka time). Offers received after this date and time will not be accepted for consideration. FHI will acknowledge receipt of your proposal by email. Proposals must be submitted in electronic format.

Any questions or requests for clarification need to be submitted in writing to the same email addresses by January 12, 2018 at 5 p.m. (Dhaka time).  Answers will be shared with all firms. No telephone inquiries will be answered.

 

Anticipated Contractual Mechanism
A&T anticipates issuing a fixed-price purchase order to the offeror(s) whose proposal scores the highest and is most advantageous with cost and other factors considered. A fixed price contract calls for one firm price, not subject to any adjustment based on the contractor’s cost experience in performance of the contract. This fixed-price is established at the outset, when the contract is negotiated and signed.

 

 

For the full Request for Proposals and Budget Template, please click on the links.

Alive & Thrive
Generation 2


Coming

Spring 2018

Name:

Sign up to be notified when we launch our new website with:

- Updated resources for scaling up maternal
  infant, and young child nutrition.


-  Optimized experience with improved 
   search.

 

- Tools for advocacy, interpersonal
  communication, mass communication,
  and strategic use of data.

Email:

Company: