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Survey instrument for quantitative study of frontline workers in Bangladesh

October 13, 2015

Developed by the International Food Policy Research Institute for Alive & Thrive’s endline evaluation in Bangladesh in 2014. It was used to interview frontline workers […]

Improving a TV spot by pretesting a script

“Before” and “after” scripts

October 9, 2015

This 1-page handout shows the two scripts side-by-side: the one we took out for pretesting and the final, improved script. Note that the final has […]

Stilomatic video

Video: Watch full “stilomatic” (01:11)

October 9, 2015

A “stilomatic” has the feel of a real TV spot without the expense of full production. We pretested this stilomatic to improve our TV spot.

Pretesting materials discussion guide

Pretest instrument

October 9, 2015

This sample of a pretest instrument provides ideas for how to organize your own pretest. Feel free to borrow our outline and questions.

Pretesting video

Video: Pretesting

October 9, 2015

Learn the Alive & Thrive methods for pretesting TV spots, which ensured that audience members find the spots appealing and understand the messages.

What is concept testing?

What is concept testing?

October 9, 2015

This handout defines concept testing and shows how we used it in Bangladesh, before diving in to write scripts for TV spots. Concept testing is […]

Concept testing video

Video: Concept testing

October 9, 2015

See how adding a concept test phase helped Alive & Thrive choose storylines audience members would find irresistible—and that would deliver the messages that matter.

National communication strategy

National communication strategy

October 9, 2015

This sample of a national communication strategy provides ideas for how to organize your own communication strategy. Feel free to borrow the outline and format, […]

What are trials of improved practices, or TIPs?

What are trials of improved practices, or TIPs?

October 8, 2015

This handout defines the trials of improved practices, or TIPs, method for testing which behaviors a person really can do. Feel free to copy this […]

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Monitoring tools to support compliance with Decree 21 in Viet Nam

October 8, 2015

This set of tools includes monitoring forms for interviewing mothers, providers, and sales personnel and for assessing labels (infant milk products, bottles, and nipples), point-of-purchase […]

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