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Code of marketing

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How to: A Guide to Effective Nutrition Advocacy

December 9, 2016

Strategic and well-coordinated advocacy is essential to improve nutrition at scale. Recent efforts in countries throughout Southeast Asia have generated regional momentum and resulted in […]

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Infant Formula Feeding at Birth Is Common and Inversely Associated with Subsequent Breastfeeding Behavior in Vietnam

September 28, 2016

Tuan T Nguyen, Mellissa Withers, Nemat Hajeebhoy, and Edward A Frongillo. Infant Formula Feeding at Birth Is Common and Inversely Associated with Subsequent Breastfeeding Behavior in Vietnam The […]

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Alive & Thrive: Changing behaviors, improving lives

March 23, 2016

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four […]

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Monitoring tools to support compliance with Decree 21 in Viet Nam

October 8, 2015

This set of tools includes monitoring forms for interviewing mothers, providers, and sales personnel and for assessing labels (infant milk products, bottles, and nipples), point-of-purchase […]

Advocacy brief: Advocating for stronger codes of marketing of breastmilk substitutes in Asia-Pacific countries

Advocacy brief: Advocating for stronger codes of marketing of breastmilk substitutes in Asia-Pacific countries

November 6, 2014

Shows status of code of marketing of breastmilk substitutes in Asia-Pacific countries as of April 2013 and makes the case for stronger national codes.

Advocacy brief: Lessons from Viet Nam in creating supportive polices for infant and young child feeding

Advocacy brief: Lessons from Viet Nam in creating supportive polices for infant and young child feeding

November 6, 2014

Outlines the policy process used in Viet Nam that resulted in extended maternity leave and a stronger marketing code and how the lessons could be […]

Tool: Timeline for policy changes supportive of breastfeeding in Viet Nam

Tool: Timeline for policy changes supportive of breastfeeding in Viet Nam

November 4, 2014

Outlines activities from 2009 to 2013 that resulted in changes in legislation on maternity leave and the marketing of breastmilk substitutes in Viet Nam.

Advocacy brief: A stronger marketing code can improve nutrition in Viet Nam (English and Vietnamese)

Advocacy brief: A stronger marketing code can improve nutrition in Viet Nam (English and Vietnamese)

November 4, 2014

Makes the case for stronger legislation to protect breastfeeding by limiting how and where breastmilk substitutes can be promoted.

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Resources for strengthening the Code of Marketing

October 3, 2014

Protecting breastfeeding by strengthening the code of marketing of breastmilk substitutes in Viet Nam.