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Briefs and reports

Improving a TV spot by pretesting a script

“Before” and “after” scripts

October 9, 2015

This 1-page handout shows the two scripts side-by-side: the one we took out for pretesting and the final, improved script. Note that the final has […]

Pretesting materials discussion guide

Pretest instrument

October 9, 2015

This sample of a pretest instrument provides ideas for how to organize your own pretest. Feel free to borrow our outline and questions.

What is concept testing?

What is concept testing?

October 9, 2015

This handout defines concept testing and shows how we used it in Bangladesh, before diving in to write scripts for TV spots. Concept testing is […]

National communication strategy

National communication strategy

October 9, 2015

This sample of a national communication strategy provides ideas for how to organize your own communication strategy. Feel free to borrow the outline and format, […]

What are trials of improved practices, or TIPs?

What are trials of improved practices, or TIPs?

October 8, 2015

This handout defines the trials of improved practices, or TIPs, method for testing which behaviors a person really can do. Feel free to copy this […]

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Ethiopia policy briefs (9): Infant and young child feeding practices

October 5, 2015

Describes the current status of infant and young child feeding practices in nine districts (woredas) of South Wollo zone in Amhara region. The briefs look […]

Amhara Diagnostic Study September 2015-1_cover

Factors associated with infant and young child feeding practices in Amhara region and nationally in Ethiopia

October 5, 2015

Describes the methodology and findings of a study designed to better understand the factors contributing to suboptimal IYCF practices and stunting in Ethiopia’s Amhara Region. […]

Bangladesh 4 pager brief FINAL_pg1_Page_1

Country brief: Alive & Thrive’s program approach and results in Bangladesh, 2010 to 2014

August 24, 2015

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.

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Brief: Integrating maternal nutrition into maternal, neonatal, and child health programs in Bangladesh

August 12, 2015

Summarizes Alive & Thrive’s program to improve maternal nutrition in Bangladesh.

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Country brief: Alive & Thrive’s program approach and results in Ethiopia, July 2009 to May 2014

July 22, 2015

Summarizes Alive & Thrive’s program framework (advocacy, interpersonal communication, mass communication, and strategic use of data) and results in Ethiopia.

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