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Video: TV spot, extended version

October 14, 2015

This appealing TV spot for Bangladesh promotes proper handwashing related to child feeding. As you watch it, ask yourself, how do the words and images […]

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Video: Choosing key factors

October 14, 2015

See how trials of improved practices (TIPs) and household observations led us to identify 3 key factors that are “drivers” of handwashing for mothers with young children. 

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Video: Choosing the behavior: handwashing

October 14, 2015

We show you the three steps we used to determine the priority behaviors we would promote to cut down infections as children are introduced to solid foods. 

Dads can do that!

Video: Dads can do that! Strategies to involve fathers in child feeding

October 13, 2015

This short video on behavior change introduces several strategies Alive & Thrive recommends for helping fathers take actions for their children’s health and development. See […]

Stilomatic video

Video: Watch full “stilomatic” (01:11)

October 9, 2015

A “stilomatic” has the feel of a real TV spot without the expense of full production. We pretested this stilomatic to improve our TV spot.

Pretesting video

Video: Pretesting

October 9, 2015

Learn the Alive & Thrive methods for pretesting TV spots, which ensured that audience members find the spots appealing and understand the messages.

Concept testing video

Video: Concept testing

October 9, 2015

See how adding a concept test phase helped Alive & Thrive choose storylines audience members would find irresistible—and that would deliver the messages that matter.

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Video: Building a strategy

October 8, 2015

Watch how the Alive & Thrive project used research to make key decisions for the national communication strategy in Bangladesh. See how TIPs, a unique […]

Silvia

Interview on global breastfeeding rates

June 24, 2015

CCTV-America interviewed Alive & Thrive’s Silvia Alayon about what can be done to increase rates of exclusive breastfeeding. The interview followed a story about China’s […]

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Video: Designing the Future of Nutrition SBCC: How to Achieve Impact at Scale

June 14, 2015

Alive & Thrive’s work in Viet Nam was featured as a “great social and behavior change example” for nutrition interventions. This video was produced the USAID […]

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