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Expected results

A&T intends to achieve results by shaping IYCF demand and practice through franchise services and mass media, creating an enabling IYCF environment, and working closely with:

  • Ministry of Health: Maternal & Child Health Department, National Institute of Nutrition, Viet Nam Food Safety & Administration, and other departments
  • Provincial People’s Committee, Provincial Health Services
  • Viet Nam Women’s Union
  • Medical Fraternity: Pediatric Association, Midwifery Association, OB/GYN Association
  • Private health service providers
  • Private food manufacturers
  • UN Agencies and other international and local organizations

 

Expected impact

  • Exclusive breastfeeding among infants under 6 months increased by 62% (from 17% to 27.5%)
  • Stunted prevented in 54,000 children by reducing the rate of stunting by 2% per year

 

Expected outcomes

  • Health care providers offering good quality IYCF counseling services
  • Planners using evidence to inform decision-making and resource allocation for IYCF
  • Code compliant manufacturers marketing good quality fortified complementary foods in an equitable manner
  • Stakeholder monitoring and enforcing the Code of marketing